If it isn’t getting seen, it isn’t getting sold. Experienced Amazon sellers know this hard truth: to get more sales, more buyers need to see your product in more listings. And creating those listings can be an expensive, time consuming and error-prone process.
"We had two-or-three fulltime people trying to match ASINs manually," said one Amazon top 500 seller. "When we brought in a new supplier that often meant 30-40,000 matches done by hand. It would take months."