UPC to ASIN Matching: Good Things to Think About

February 19, 2018

Knowing and increasing your listing to SKU ratio is a sure way to grow your top line. So how do you determine your ratio? If you’re selling the same item on three different listings it would be 3 to 1. Many merchants have a listing to SKU ratio of less than one to one. This means you have access to a large SKU supplier catalog, but you’re only listing a small percentage of those products for sale.

If you’re averaging $250,000 a month in sales, and your listing to SKU ratio is 0.5 to 1, what would your sales look like if it was 2 to 1 - or 3 to 1? Sales wouldn’t exactly double or triple due to the Pareto Principle – 80% of your sales come from 20% of your items. However, you’d definitely see a big lift! More listings mean more sales. Best of all, it doesn’t cost you anything but the effort you put in. You’re more effectively leveraging inventory you already have access to.

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Topics: Etail Vantage Point

Ecommerce Product Catalog Management: Are You Overlooking These Value Creation Opportunities?

February 12, 2018

Growing your ecommerce business can seem like a complex process. There are endless numbers of strategies available at your fingertips. But according to business growth advisor and best-selling author,
Jay Abraham, there are really only 3 ways to grow any business - online or off:

  • Get more customers
  • Get customers to buy more
  • Get customers to buy more often

Many online sellers tend to focus on the first method - expanding into new sales channels or bringing new suppliers on board - or both - to drive growth. Because of this, too little attention is paid to the second and third methods. 

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Topics: Etail Vantage Point

Risk-Free Sourcing At Scale: A 'New' Way to Test Large SKU Supplier Catalogs

February 5, 2018

The benefits of using FBA to fulfill your orders are obvious. However, putting all your eggs in this basket can limit growth because it requires large amounts of capital. This blog post describes how some sellers have solved the cash flow problems caused by FBA. You’ll find out how to offer more products on more channels and listings - without tying up any capital - by using a fulfillment method not called drop shipping in tandem with FBA.

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Topics: Etail Vantage Point

Experienced Western Wear Retailer Masters FBA With Automation

November 13, 2017

In 2012, Jerry Kavesh was running a successful western-wear retail business and coming off his best year ever. That’s when he decided to close the business.

Because while almost half the sales were coming in online, the brick-and-mortar stores were projected to lose money and he wanted the 62-year-old family business to end on a positive note.

He got out of retailing. Joined a start-up. Didn’t give his past life of selling cowboy boots, Stetson hats, western shirts much thought.

Then, one night, while browsing Amazon, he noticed that several of the best-selling SKUs from his former retail business weren’t even listed on Amazon.

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Topics: Success Story

How to Add Tens of Thousands New Amazon Listings in Weeks, Not Months or Years

November 6, 2017

If it isn’t getting seen, it isn’t getting sold. Experienced Amazon sellers know this hard truth: to get more sales, more buyers need to see your product in more listings. And creating those listings can be an expensive, time consuming and error-prone process.

"We had two-or-three fulltime people trying to match ASINs manually," said one Amazon top 500 seller. "When we brought in a new supplier that often meant 30-40,000 matches done by hand. It would take months."

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Topics: Feature Highlights

Liquidation Retailer Cuts Order Fulfillment Time From 4 Days to 4 Hours and Grows Sales 3X

October 30, 2017

Ed Harvey had a problem and saw an opportunity. The problem: he’d been running 15 ecommerce sites for a national health and beauty multi-level marketer. But they decided to take everything in-house, so he was out of business.

The opportunity: One of those sites was a close-out site and he had just bought a warehouse – full of unsold merchandise.

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Topics: Success Story

Inventory Automation For Hands-Free, Hassle-Free Growth

October 23, 2017

With growth comes challenges. Managing inventory is one of them.

Inventory management is one of the most common reasons fast-growing sellers decide to replatform. The challenge of managing inventory across multiple suppliers, channels and listings is often too great for their current disparate systems. And the consequences of not mastering inventory management are high - including tying up capital in overstocks, losing sales in out-of-stocks, and even account suspension.

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Topics: Feature Highlights

Husband and Wife Team Go From a Handful of SKUs to a Hands-Free Dropshipping Empire

October 9, 2017

Growth is good. Unless it keeps you up all night. Just ask Chris Unangst and his wife, owners of Olivabel, an online retailer of consumer electronics and other products. 

Soon after Hurricane Katrina devastated Florida - and Chris' real estate business - Chris experimented with dropshipping products he sold on Amazon. His business quickly grew from a handful of orders a day to 50-60 daily orders and Chris struggled to keep up.

"As we got bigger, it got tougher and tougher to control inventory and pricing," Chris said. "It was almost embarrassing; I was working well into the night, every night. I was going through thousands of listings manually adjusting them, and then when I got done, I started over again."

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Topics: Success Story

Amazon Repricing: Win and Keep the Buy Box While Protecting Margins

October 2, 2017

Repricing is the lifeblood of a successful Amazon business. And it's often the first part of the business to be automated - and eventually outgrown.

"About 90% of the time the merchant who wins the Buy Box gets the sale," said Michael Anderson, CEO and co-founder of Etail Solutions. "So sellers quickly realize how important it is to be priced competitively - and how impossible it is to do that without automation."

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Topics: Feature Highlights

Home Improvement Retailer Goes From 10x10 Garage to 30,000 Square Foot Warehouse

September 24, 2017

He knew how to sell - he’d spent more than 40 years in retail. He knew opportunity when he saw it - it was 2012 and Amazon was continuing its explosive growth and people already were starting to prefer buying even everyday items like tools, hardware, and home improvement products online.

He knew he needed a software development partner - the ecommerce software available in 2012 wasn’t remotely robust enough to execute his vision of bringing an endless aisle of home improvement products to the web.

He chose Etail Solutions - and he never looked back.

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Topics: Success Story