Ecommerce Product Catalog Management: Are You Overlooking These Value Creation Opportunities?
Growing your ecommerce business can seem like a complex process. There are endless numbers of strategies available at your fingertips. But according to business growth advisor and best-selling author,
Jay Abraham, there are really only 3 ways to grow any business - online or off:
- Get more customers
- Get customers to buy more
- Get customers to buy more often
Many online sellers tend to focus on the first method - expanding into new sales channels or bringing new suppliers on board - or both - to drive growth. Because of this, too little attention is paid to the second and third methods.
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The benefits of using FBA to fulfill your orders are obvious. However, putting all your eggs in this basket can limit growth because it requires large amounts of capital. This blog post describes how some sellers have solved the cash flow problems caused by FBA. You’ll find out how to offer more products on more channels and listings - without tying up any capital - by using a fulfillment method not called drop shipping in tandem with FBA.
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Bailey is the Etail Solutions office dog.
She runs the place.
Michael, Bailey's human and Etail's CEO, might disagree.
But when Michael calls Bailey he's usually ignored. When Bailey barks, Michael comes running. So who runs what?
Along with greeting visitors and creating heightened awareness for the importance of keeping your lunch bag off the floor, Bailey serves another important function here at Etail. Here's just a sample:
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Creating a Single Source of Truth Across Your Sales Channels and Suppliers With a Master SKU
As an internet retailer your goal is to build a sustainable and profitable business that will reward you for years to come. And whether you’re a top online seller already... or you have dreams of becoming one... the strength of your foundation will determine how much and how fast you can grow.
Your ecommerce software – the system used to manage your daily operations – is, or should be, the foundation of your business. Ultimately, the stability and longevity of your business depend on the strength and versatility of this one tool.
Tasks like inventory management, replenishment, repricing, listing creation, order fulfillment, and financial reporting are all core operations that are foundational to building a successful business. And how efficiently you manage operations directly impacts your potential for growth.
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The daily costs of doing business without enterprise multi-channel ecommerce software are quickly becoming greater than the cost of implementation would be. However, with so many different options to choose from, selecting the right software for your current and future needs can be difficult.
You must find out how much custom development will be involved, what team resources will be needed to support it, and if it can collect and leverage real-time sales and supplier data.
In addition to pointing out these and other important considerations, we also compiled a list of questions to ask and mistakes to avoid to help you navigate the process. Here’s a preview of what you will learn.
- Who should be included in the decision-making process and why
- Why end-to-end integration should be a feature at the top of your list
- Other non-negotiable features your software must have
- What to consider when choosing between a SaaS platform and in-house platform
- Questions to ask and things to look for when vetting out potential vendors
- Why post-implementation support can't be overlooked
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We gathered a panel of experts - 25 of the world's brightest ecommerce minds - and asked them this question: "What growth strategy would you recommend for 2016 that you've never shared with anyone?"
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Even though the calendar (and thermometer) says it’s still summer…
...now is the perfect time of year to prepare for the holiday selling season!
So we asked 21 industry thought leaders for their best tips on how to do this. Their valuable advice will help you maximize Q4 sales on Amazon.
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Ever wish you could press the pause button on the ecommerce industry? It's not easy staying current on the latest news, trends, and insights. Plus, not all information sources are created equal. So we hand-selected 16 of the best ecommerce blogs and featured them in this post. You should check them out because they will help you become a better online seller.
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No matter what you sell online - books, bicycles, or backpacks - if your price is lower than your competitors sales will skyrocket. Surprisingly, some merchants hesitate to buy into this approach because it would mean giving up short-term profits. Regardless of your philosophy, this post - which has nothing to do with repricing - will show you how to consistently outprice your competitors and drive sales volume through the roof. In fact, one of our clients used this simple strategy to double sales in less than 4 months. Keep reading to find out how you can do the same.
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Online Inventory Management - Part 2: Duplicate SKUs, Overselling, and the Importance of Integration
More hours in the day. It's the one thing every multi-channel merchant wants, and yet it's impossible to attain. But what if you could free up significant amounts of time to focus on the responsibilities that really matter? This post resumes our series about online inventory management and expands the concept of having a single master SKU for every item in its base unit of measure. This way you can eliminate the time-consuming task of creating and managing duplicate SKUS and replace it with a value-added one like adding new products, sales channels, and suppliers.
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