Etail Solutions Blog

Husband and Wife Team Go From a Handful of SKUs to a Hands-Free Dropshipping Empire

October 9, 2017

Growth is good. Unless it keeps you up all night. Just ask Chris Unangst and his wife, owners of Olivabel, an online retailer of consumer electronics and other products. 

Soon after Hurricane Katrina devastated Florida - and Chris' real estate business - Chris experimented with dropshipping products he sold on Amazon. His business quickly grew from a handful of orders a day to 50-60 daily orders and Chris struggled to keep up.

"As we got bigger, it got tougher and tougher to control inventory and pricing," Chris said. "It was almost embarrassing; I was working well into the night, every night. I was going through thousands of listings manually adjusting them, and then when I got done, I started over again."

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Topics: Etail Vantage Point

Amazon Repricing: Win and Keep the Buy Box While Protecting Margins

October 2, 2017

Repricing is the lifeblood of a successful Amazon business. And it's often the first part of the business to be automated - and eventually outgrown.

"About 90% of the time the merchant who wins the Buy Box gets the sale," said Michael Anderson, CEO and co-founder of Etail Solutions. "So sellers quickly realize how important it is to be priced competitively - and how impossible it is to do that without automation."

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Topics: Feature Highlights

Home Improvement Retailer Goes From 10x10 Garage to 30,000 Square Foot Warehouse

September 24, 2017

He knew how to sell - he’d spent more than 40 years in retail. He knew opportunity when he saw it - it was 2012 and Amazon was continuing its explosive growth and people already were starting to prefer buying even everyday items like tools, hardware, and home improvement products online.

He knew he needed a software development partner - the ecommerce software available in 2012 wasn’t remotely robust enough to execute his vision of bringing an endless aisle of homeimprovement products to the web.

He chose Etail Solutions - and he never looked back.

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Topics: Etail Vantage Point

What Bailey - the Office Dog - Has Taught Us About Customers

September 18, 2017

Bailey is the Etail Solutions office dog.

She runs the place.

Michael, Bailey's human and Etail's CEO, might disagree.

But when Michael calls Bailey he's usually ignored. When Bailey barks, Michael comes running. So who runs what?

Along with greeting visitors and creating heightened awareness for the importance of keeping your lunch bag off the floor, Bailey serves another important function here at Etail. Here's just a sample:

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Topics: Etail Vantage Point

Etail Solutions Releases Competitive Repricing for Walmart's Online Marketplace

August 22, 2017

The explosive growth of has created new opportunities for third-party merchants to grow revenue, reduce their reliance on Amazon, and get in on the growth floor of the fastest growing online marketplace. But until now, Walmart sellers have lacked a basic tool that is critical for success: competitive repricing.

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New Feature Highlight: Control Saleable Quantity From Unproven Suppliers

December 19, 2016

Onboarding a new supplier and selling their products for the first time carries inherent risk. They could have a track record of late shipments or items arriving defective or damaged - disruptions that will leave you with an influx of unfulfillable orders and put your Amazon account at risk of suspension. 

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Topics: Feature Highlights

New Feature Highlight: Automatically Match UPCs to Amazon Listings

December 5, 2016

Some merchants have supplier catalogs with tens of thousands of UPCs. They don't know which items will sell and which ones won't, or if listings for them even exist. To find out, they have to manually match their UPCs to listings or use Amazon's Inventory Loader. The manual matching process requires too much time and isn't scalable. Amazon's Inventory Loader can only search for matches via UPC and it could match items to low-ranked, poorly managed listings since many ASINs have multiple UPC values. 

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Topics: Feature Highlights

Etail Solutions Announces Its Integration With Walmart's Online Marketplace

July 21, 2016

Etail Solutions, who provides a multi-channel platform for mid-to-high volume online retailers, announced today that it has integrated with Walmart's global marketplace. Etail's customers can now access more shoppers and bigger markets by listing their products alongside Walmart's inventory.

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Topics: News

Creating a Single Source of Truth Across Your Sales Channels and Suppliers With a Master SKU

May 9, 2016

As an internet retailer your goal is to build a sustainable and profitable business that will reward you for years to come. And whether you’re a top online seller already... or you have dreams of becoming one... the strength of your foundation will determine how much and how fast you can grow. 

Your ecommerce software – the system used to manage your daily operations – is, or should be, the foundation of your business. Ultimately, the stability and longevity of your business depend on the strength and versatility of this one tool.

Tasks like inventory management, replenishment, repricing, listing creation, order fulfillment, and financial reporting are all core operations that are foundational to building a successful business. And how efficiently you manage operations directly impacts your potential for growth.

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What You Need to Know Before Investing In Multi-Channel Ecommerce Software

March 28, 2016

The daily costs of doing business without enterprise multi-channel ecommerce software are quickly becoming greater than the cost of implementation would be. However, with so many different options to choose from, selecting the right software for your current and future needs can be difficult.

You must find out how much custom development will be involved, what team resources will be needed to support it, and if it can collect and leverage real-time sales and supplier data.

In addition to pointing out these and other important considerations, we also compiled a list of questions to ask and mistakes to avoid to help you navigate the process. Here’s a preview of what you will learn.

  • Who should be included in the decision-making process and why
  • Why end-to-end integration should be a feature at the top of your list
  • Other non-negotiable features your software must have
  • What to consider when choosing between a SaaS platform and in-house platform
  • Questions to ask and things to look for when vetting out potential vendors
  • Why post-implementation support can't be overlooked
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Topics: Etail Vantage Point