3 Ways Not to Scale Your Multi-Channel Ecommerce Business

April 16, 2018

When most merchants hit their growth ceiling they know they need something to break through it - even though they aren't always exactly sure what that something is. So they set out to discover exactly what is necessary to meet and overcome their growth barriers. Some eventually find a solution - but not before wasting a lot of time and money.

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Topics: Etail Vantage Point

Invasion of the Category Snatchers: Past Success on Amazon Doesn't Guarantee Future Success

April 9, 2018

Warren Buffet said that in 10 years, the retail industry will be unrecognizable. The billionaire investor confirmed what we already knew when he sold off the last $900 million of his retail stock and said, "The department store is online now."

That’s old news.

The real news is what’s happening inside the online marketplaces.

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Topics: Etail Vantage Point

Make Ecommerce Operations Your Unbeatable Competitive Advantage

April 4, 2018

Making money isn't just about selling and sales revenue, it's all about bottom line profit. 

As they say in the real estate industry: "You don’t make money when you sell, you make money when you buy." In ecommerce, we’d add: "you only make money when you buy and fulfill smarter than the other guy."

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Topics: Etail Vantage Point

The Real Cost of Carrying Too Much - or Not Enough - Inventory

March 26, 2018

Another problem many merchants encounter on a daily basis is poor visibility. They don't have a dependable real-time view of their - or their suppliers’ - inventory, therefore they can't manage it effectively. Having this visibility is critical to preventing stockouts and overstocks, and to increasing selection.

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Topics: Etail Vantage Point

Ecommerce Efficiency: Why You're Working Harder Than Ever But Growing Less

March 19, 2018

One of the biggest problems holding your business back is time - or rather, a lack of time. Inefficient software only makes things worse, not better. Entire days are wasted on manual processes resulting from errors and functionality gaps.

When your day-to-day operations and business processes involve hours of data gathering and data entering and template-filing and troubleshooting and problem solving - you don’t have enough time left over to think strategically about your business. And you need to think strategically about your business if you want it to survive and grow!

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Topics: Etail Vantage Point

How 'Catalog Overlap' Creates Margin Points AFTER the Sale

March 5, 2018


Did you know you can increase your margins post-sale? Well, why not? You use a repricer to win the Buy Box, while selling to customers at the highest possible price. You don’t think twice about driving up your average order value (AOV) and growing your topline. These activities are second nature to you. But the concept of creating margin points after the customer agrees to your selling price … after the topline has been set … might be new to you. Well, we feel it should be just as necessary as repricing or any of the other operations you perform daily. 

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Topics: Etail Vantage Point

Just-In-Time Supplier Selection: Questions to Ask and Points to Clarify

February 26, 2018


When choosing a Just-In-Time (JIT) supplier, it’s not enough to judge them on price and reliability. If you’ve worked with a drop ship or cross-dock supplier you know there’s a whole lot more involved than merely submitting purchase orders and paying invoices. Not all suppliers are created equal. So we’re going to focus on some of the criteria you need to keep in mind when selecting your first or next one – to make sure you get the right one!

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Topics: Etail Vantage Point

UPC to ASIN Matching: Good Things to Think About

February 19, 2018

Knowing and increasing your listing to SKU ratio is a sure way to grow your top line. So how do you determine your ratio? If you’re selling the same item on three different listings it would be 3 to 1. Many merchants have a listing to SKU ratio of less than one to one. This means you have access to a large SKU supplier catalog, but you’re only listing a small percentage of those products for sale.

If you’re averaging $250,000 a month in sales, and your listing to SKU ratio is 0.5 to 1, what would your sales look like if it was 2 to 1 - or 3 to 1? Sales wouldn’t exactly double or triple due to the Pareto Principle – 80% of your sales come from 20% of your items. However, you’d definitely see a big lift! More listings mean more sales. Best of all, it doesn’t cost you anything but the effort you put in. You’re more effectively leveraging inventory you already have access to.

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Topics: Etail Vantage Point

Ecommerce Product Catalog Management: Are You Overlooking These Value Creation Opportunities?

February 12, 2018

Growing your ecommerce business can seem like a complex process. There are endless numbers of strategies available at your fingertips. But according to business growth advisor and best-selling author,
Jay Abraham, there are really only 3 ways to grow any business - online or off:

  • Get more customers
  • Get customers to buy more
  • Get customers to buy more often

Many online sellers tend to focus on the first method - expanding into new sales channels or bringing new suppliers on board - or both - to drive growth. Because of this, too little attention is paid to the second and third methods. 

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Topics: Etail Vantage Point

Risk-Free Sourcing At Scale: A 'New' Way to Test Large SKU Supplier Catalogs

February 5, 2018

The benefits of using FBA to fulfill your orders are obvious. However, putting all your eggs in this basket can limit growth because it requires large amounts of capital. This blog post describes how some sellers have solved the cash flow problems caused by FBA. You’ll find out how to offer more products on more channels and listings - without tying up any capital - by using a fulfillment method not called drop shipping in tandem with FBA.

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Topics: Etail Vantage Point